Digital Product Manager

1 month ago

Gurgaon, Haryana, India Trusted Media Brands Full time
About Us:

Trusted Media Brands is a global leader in community-driven entertainment, engaging over 200 million consumers worldwide through streaming TV, social media, web, and print. Our portfolio of brands, including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content inspired and created by our fans. Together, our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, data-driven marketing solutions, award-winning licensing services, and more at

Location:

This role is based in our Gurgaon office, with a hybrid culture that allows for 2 days of in-office work and flexibility to work from home.

About the Role:

We're seeking a dynamic and experienced Digital Product Manager to join our team. As a key member, you'll define the vision, strategy, and roadmap for our product offerings, collaborating with cross-functional teams to identify opportunities, prioritize initiatives, and implement solutions that drive user engagement and maximize revenue.

Key Responsibilities:
  • Define the product vision, strategy, and roadmap, aligning with company goals and objectives
  • Conduct market research, analyze user behavior, and gather insights to identify opportunities for optimization and enhancement
  • Collaborate with engineering, design, project management, and data analytics teams to develop and implement features and enhancements that improve user engagement
  • Define and track key performance indicators (KPIs), analyzing data and metrics to measure success and identify areas for improvement
  • Work closely with other product managers on the team, key stakeholders, and customer support teams to ensure alignment and integration of strategies and initiatives aimed at driving user engagement
  • Monitor industry trends and competitive landscape, incorporating insights into product strategies and initiatives
  • Communicate regularly with stakeholders, providing updates on product initiatives, soliciting feedback, and addressing concerns
  • Support budgets, resource allocation, and financial planning for initiatives, ensuring projects are delivered within budget constraints and with clear perspective of ROI
  • Ensure proper documentation is maintained to related to areas of ownership
  • Lead or assist with new projects as needed
  • Champion a culture of innovation, collaboration, and excellence within the product management team
Qualifications:
  • Bachelor's degree in business, marketing, engineering, or a related field
  • 3 years+ of experience in digital product management
  • Knowledge of project management tools such as JIRA, Trello, Asana, or others
  • Experience working with engineering teams using Agile / Scrum software development & other common engineering best practices
  • Strong analytical skills, with the ability to gather and interpret data, identify insights, and make data-driven decisions. Experience with Google Analytics preferred
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
  • Strategic thinker with a customer-centric mindset, able to anticipate market trends, identify opportunities, and develop innovative solutions
  • Technical proficiency, with a solid understanding of web analytics tools, A/B testing methodologies, and conversion rate optimization strategies
  • Experience with content management systems (ideally WordPress), CRMs (Salesforce or similar), CDPs & DMPs (Salesforce, Permutive)
  • Proven ability to work in a fast-paced, dynamic environment and manage multiple priorities and deadlines effectively
  • Proven leadership abilities, with experience leading cross-functional teams and driving results
About this Team:

Our team optimizes and grows tasteofhome.com, familyhandyman.com, rd.com, thehealthy.com, and birdsandblooms.com. We use creative ways to develop innovative solutions for our digital products, driving benefits to the overall brand, business, and our enthusiastic users. Your influence will not only have a major impact on this team but collectively, your work will be used and adored by millions worldwide.

Our Benefits:

We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off, and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at

India Specific Benefits:
  • Comprehensive Time Off policies
  • Maternity and Paternity Time off
  • Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
  • Access to Mental Health Reimbursement
  • Annual Sport reimbursement and Home office reimbursement
  • Office with in-house kitchenette
This role is offered by TMB through Jukin Media India Private Limited.

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