Visual Creative Lead
14 hours ago
We are launching a dedicated advertorial and listicle department to supercharge our creative funnel.
This role requires a top-tier Senior Graphic Designer who can bring our vision to life by designing high-converting static and animated (GIF) creatives for advertorials, product showcases, and listicle-driven ad campaigns.
Craft scroll-stopping visuals that align with performance marketing strategies for Meta, Google, TikTok, and native ad platforms.
Key Responsibilities- Design high-performing static and GIF creatives for advertorials and product showcases.
- Craft visuals that support persuasive storytelling in advertorial and listicle formats.
- Collaborate with copywriters and media buyers to align messaging and visuals for direct-response outcomes.
- Maintain brand consistency across multiple eCommerce brands and verticals.
- Contribute to A/B testing ideas and analyze what creative elements drive clicks and conversions.
- 3-5+ years of professional experience in eCommerce design with a portfolio showcasing high-performing static and GIF creatives.
- Deep understanding of advertorial/listicle formats and how to visually support persuasive storytelling.
- Expertise in Photoshop, Illustrator, and After Effects or similar motion/GIF tools.
- Proven ability to design for mobile-first audiences.
- Experience in direct-response marketing particularly in paid social and display advertising.
- Experience designing within frameworks for native ad platforms or knowledge of ad performance metrics (CTR, ROAS) and how design influences results.
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