Strategic Brand Director

20 hours ago

Kolkata, West Bengal, India beBeeLeadership Full time ₹ 9,00,000 - ₹ 12,00,000
Brand Leadership Opportunity

We are seeking a seasoned Brand Manager to oversee our brand positioning, develop strategic campaigns, and drive marketing initiatives.

  • Key Responsibilities:
  • Develop comprehensive digital media plans for campaigns, including branding and media calendars, budgeting, and performance projections.
  • Design and implement effective strategies and actionables, leveraging PR storytelling to elevate our brand's presence in the market.
  • Collaborate with external organizations to execute campaigns and drive brand initiatives forward.
  • Monitor and evaluate campaign performance, identifying areas for improvement and optimizing results.
  • Communicate the brand persona effectively, owning all brand communication and positioning.
  • Build and maintain a strong community presence, drawing on consumer insights to inform strategy.
  • Drive social media growth and engagement through influencer marketing and other channels.
  • Partner with agencies and brands to integrate products and leverage strategic partnerships.
  • Analyze market trends, competitor portfolios, and consumer behavior to inform strategic decision-making.
  • Identify new opportunities for product development and explore white spaces in the market.

Requirements

  • Essential Qualifications:
  • Excellent communication and analytical skills.
  • Attention to detail and a calm attitude.
  • Experience in brand management from a media house or TV company (a plus).
  • Good work ethics and high ownership.
  • 3-5 years of marketing experience, managing brand campaigns and 360-degree marketing initiatives.
  • Strong creative sensibilities and digital media understanding.
  • Ability to work with multiple stakeholders and external agencies, including creative teams.
  • High passion and dedication to driving business results.

About Us

This role presents a unique opportunity to join a dynamic team and contribute to the success of our organization. If you are a motivated and results-driven professional with a passion for brand leadership, we encourage you to apply.

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