Email Marketing Strategist and Domain Performance Specialist
11 hours ago
We are seeking a highly skilled Marketing Professional to lead our email marketing efforts and domain performance. This individual will be responsible for ensuring optimal performance of our email campaigns and maintaining the health of our email-sending infrastructure.
Key Responsibilities:- Domain Health Management:
- Monitor and maintain the health of the domain to ensure email deliverability.
- Implement and troubleshoot email authentication protocols (DMARC, DKIM, SPF).
- Analyze blacklists, spam complaints, and bounce rates to proactively resolve issues.
- Email Campaign Optimization:
- Create, manage, and monitor email campaigns on HubSpot to maximize open rates and click-through rates.
- Ensure all campaigns meet technical and deliverability standards.
- Develop strategies to reduce spam and improve email placement in the inbox.
- Technical Expertise:
- Leverage tools like C-list, Validity, Everest, and others to manage email performance and deliverability.
- Analyze campaign data to identify trends and implement improvements.
- Optimize email templates for technical compatibility (e.g., HTML formatting, responsive design).
- Reporting & Insights:
- Track and report metrics such as open rates, bounce rates, click-through rates, and spam complaints.
- Provide actionable insights to improve campaign quality and engagement.
- Develop comprehensive reports on domain health and email campaign performance.
- Collaboration:
- Work with the marketing team to align email campaigns with overall marketing strategy.
- Coordinate with IT teams to implement necessary technical configurations for email systems.
- Education: Minimum Bachelor's degree in Marketing, IT, Computer Science, or related field.
- Experience: 3+ years of experience managing email campaigns and domain health.
- Technical Skills: Strong understanding of email authentication protocols (DMARC, DKIM, SPF), experience with DNS, domain configuration, and troubleshooting email deliverability issues.
- Soft Skills: Strong analytical and problem-solving skills, excellent communication and collaboration abilities.
Up to ₹14 LPA
About Us:We are a dynamic and innovative company driving impactful email marketing strategies.
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