Digital Marketing Specialist

3 weeks ago


Cochin, Kerala, India Techmax Technologies Full time

Transformative Digital Marketing Role

Techmax Technologies is an innovative automotive analytics partner revolutionizing dealership ecosystems through data-driven solutions and customer experience innovations. Focused on empowering automotive businesses, we have been dedicated to delivering cutting-edge data-driven ecosystems since our inception. Our approach is centered on three pillars of transformation: Realize, Reinvent, and Revolutionize, providing visionary solutions to keep businesses ahead in the automotive industry.

Key Responsibilities:

1. Content Creation and Management:

    o Develop engaging content for blogs, email campaigns, social media, and website updates that drive results.

    o Manage and oversee social media accounts, ensuring timely post scheduling and effective engagement monitoring.

2. Search Engine Optimization (SEO):

    o Conduct thorough keyword research and implement SEO strategies to enhance website rankings and online visibility.

    o Analyze and optimize on-page and off-page SEO elements to improve search engine rankings.

3. Paid Advertising Campaigns:

    o Plan, execute, and monitor PPC campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI.

    o Manage campaign budgets, analyze performance metrics, and make data-driven optimizations for improved campaign performance.

4. Email Marketing:

    o Design and execute targeted email marketing campaigns to engage existing customers and attract new leads.

    o Monitor campaign performance and suggest improvements to increase engagement and conversions.

5. Analytics and Reporting:

    o Track and analyze website and campaign performance using tools like Google Analytics and prepare actionable reports.

    o Provide data-driven insights to improve traffic, engagement, and conversion rates.

6. Trend Monitoring:

    o Stay up-to-date with the latest digital marketing trends and best practices to recommend innovative approaches.

Qualifications and Skills:

Required Skills:

• Educational Background:

    o Bachelor's degree in Marketing, Digital Media, Business Administration, or related fields.

• Experience:

    o Minimum 2 years of experience in digital marketing or related roles.

• Technical Skills:

    o Proficiency in digital tools such as Google Analytics, SEMrush, HubSpot, Hootsuite, LinkedIn Sales Navigator or similar.

    o Hands-on experience with content management systems (e.g., WordPress).

    o Knowledge of basic HTML and CSS is a plus.

Salary Range: $65,000 - $85,000 per annum based on qualifications and experience.



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