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As a Digital Marketing Strategist, you will be responsible for developing and implementing paid digital marketing campaigns across various platforms. The ideal candidate will have a strong analytical mindset, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.
Key Responsibilities:
- Develop, execute, and optimize performance marketing campaigns across platforms (Google Ads, Meta Ads, programmatic ads, media buying).
- Prepare media plans and execute efficiently with proven track records of delivering 10X+ return on ad spend in EdTech.
- Proven skills, strategy, and outcome-driven campaign execution with programmatic ads and media buying.
- Monitor and analyze campaign performance using analytics tools (Google Analytics, Google Data Studio).
- Manage budgets and ensure efficient allocation across channels to maximize quality of lead generation.
- Create and optimize ad copies, creatives, and landing pages for better conversion rates.
- Conduct A/B testing of ads and landing pages to improve campaign performance.
- Work closely with the content, design, and sales teams to ensure campaign alignment with overall goals.
- Track key performance indicators such as click-through rate, cost per lead, cost per acquisition, return on ad spend, etc., and report campaign performance regularly.
- Stay up-to-date with platform changes, industry trends, and best practices.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- 3+ years of hands-on experience in running paid ad campaigns (Google, Meta, programmatic ads, media buying).
- Strong understanding of performance metrics and ability to analyze and interpret data.
- Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
- Strong copywriting and creative judgment skills.
- Good communication and project management abilities.
Benefits:
- Opportunity to be part of a fast-growing EdTech brand.
- Work with a passionate and experienced team.
- Competitive salary and performance-based incentives.
- Continuous learning and growth opportunities.
What Sets This Role Apart:
- You'll have full ownership of performance campaigns that directly influence student acquisition and revenue growth.
- Be part of a company that values innovation, experimentation, and continuous learning.
- Closely work with content, design, tech, and sales teams to build high-performing funnels.
- Clear key performance indicators, transparent performance metrics, and real opportunities to grow in title and compensation.
- Get hands-on experience in the fast-growing EdTech and digital skilling sector – one of the most dynamic spaces in India.
- Bring your strategies, test them, and scale what works — with full support from leadership.
Application Requirements:
• Campaign Portfolio (Optional but Preferred) – Links or PDFs showcasing past campaign results, creatives, ROAS/CPL data, or case studies.
• Cover Letter or Brief Summary – Explaining your experience, tools you're proficient in, and why you're a great fit for this role
