Senior Data Analyst

2 weeks ago

Kanpur, Uttar Pradesh, India beBeeWebAnalyst Full time ₹ 18,00,000 - ₹ 24,00,000

About this Opportunity:

We are seeking a skilled and data-driven Web Analyst to lead the end-to-end tracking and analytics setup for our web platform.

  • As a key member of our team, you will design and implement a comprehensive measurement framework to ensure accurate data collection and deliver actionable insights that drive business performance and user experience optimization.

Key Responsibilities:

  • You will design and implement a robust tracking and measurement plan aligned with platform architecture and business goals.
  • Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
  • Define and implement event tracking, user flow analysis, and conversion tracking.
  • Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
  • Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
  • Optimize tracking for multi-step conversion funnels.
  • Implement A/B testing and user segmentation strategies to evaluate and enhance performance.
  • Ensure tracking accuracy through testing and debugging of event implementations.
  • Validate data integrity and troubleshoot inconsistencies.
  • Build real-time reporting dashboards in Mixpanel.
  • Stay current with privacy regulations and ensure compliance via cookie consent management using OneTrust.
  • Partner with developers to ensure accurate implementation of tracking scripts.
  • Work closely with the Web Lead (PM) to integrate analytics into the development roadmap.
  • Collaborate with UX and marketing teams to provide insights into user behavior and engagement patterns.

Requirements:

  • Proven experience in web analytics and tracking implementation.
  • Hands-on expertise with GTM, Mixpanel, and consent management platforms (e.g., OneTrust).
  • Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
  • Familiarity with privacy laws and their impact on tracking and data collection.
  • Excellent collaboration skills with both technical and non-technical teams.
  • Experience building real-time dashboards and custom reports.
  • Ability to translate business goals into measurable KPIs.
  • Strong analytical mindset with attention to detail.
  • Proactive approach to problem-solving and continuous improvement.

This is an opportunity to work with cutting-edge technologies and contribute to driving business growth through data-driven decision making. If you have a passion for web analytics and enjoy working collaboratively, we encourage you to apply for this exciting role.

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