Activation Specialist

2 days ago


Meerut, Uttar Pradesh, India beBeeActivation Full time ₹ 1,80,00,000 - ₹ 2,00,00,000

Job Title: Activation Specialist - Consumer Engagement

Overview

We are seeking a seasoned professional to lead our consumer activation efforts. This role requires a deep understanding of experiential marketing and the ability to drive business outcomes through strategic planning.

Key Responsibilities
  • Develop an annual calendar of activities based on brand plans and execute campaigns to measure their impact on the brand.
  • Ensure clear strategies for each sub-brand to achieve business objectives and measure their effectiveness.
  • Build and manage a consumer database and retarget consumers through various channels.
  • Drive participation in rural and higher-tier events, exploring regional festivals and cost-effective models.
  • Identify new touchpoints for engagement, sampling, and sales.
  • Utilize technology such as AR/VR/Meta/Gaming to create innovative campaigns and measure their impact.
Requirements
  • Strong understanding of industry trends and best practices in activation and event management.
  • Ability to think creatively and develop innovative solutions.
  • Excellent collaboration and people management skills.
  • Strategic thinking and analytical skills to drive business outcomes.


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