Marketing Lead

4 days ago

Aligarh, Uttar Pradesh, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,40,00,000
Marketing Manager Job

We are seeking a talented marketing professional to lead our Indian marketing efforts.

  • We are looking for an experienced marketing expert who can drive strategic planning, execution and oversight of marketing programs for our division.

The successful candidate will develop, implement and manage day-to-day execution of marketing activities across all channels and platforms.

You will establish go-to-market strategies for us, encompassing product launch, lead generation, experiential and social media. You will also track and drive marketing leads through the sales process and report status/results regularly.

Your profile should include:

  • Masters degree in marketing with 5+ years' experience in B2B marketing and communications.
  • Strong communication and organizational skills, including effective interpersonal skills and well-developed organizing and time management skills.
Key Responsibilities:
  1. Develop, implement and manage the day-to-day execution of marketing activities across all channels and platforms under the guidance of the Regional Marketing & Communications Manager.
  2. Establish go-to-market strategies for our business that encompass product launch, lead generation, experiential and social media and determine the most effective strategies to help meet revenue goals.
  3. Track and drive marketing leads through the sales process and report status/results regularly.
  4. Monitor and analyze marketing program effectiveness and performance regularly.
  5. Coordinate marketing activities with Marketing, Communications and Sales Enablement.
  6. Manage events and trade shows.
  7. Manage speaker presentation materials.
  8. Research/make recommendations on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences.
  9. Proactively support effective internal communications and external communications including public relations to drive exposure of our products and key focus market segments.
  10. Develop case studies and thought leadership stories as well as articles for internal newsletters that drive demand for our solutions and perceived leadership in the country.

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