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About BuyerForesight, a global demand generation agency.
We empower businesses to connect with the right prospects through authentic engagements backed by data-driven intelligence.
The Role
Our Customer Marketing Operations Director bridges marketing strategy and event execution. This role combines client management with operational excellence, ensuring events deliver measurable marketing results.
Key Responsibilities
Event Marketing Operations:
- Liaise with Event Production team for end-to-end event production, from initial strategy development through post-event analysis.
- Translate client marketing objectives into targeted event experiences using our proprietary audience intelligence.
- Coordinate with creative teams to ensure event design aligns with broader marketing campaign goals.
Client Partnership & Campaign Management:
- Serve as primary operational point of contact for assigned client accounts.
- Lead client calls, present campaign strategies, and provide regular performance updates.
- Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement.
- Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously.
Team Management:
- Oversee a team of 20-30 full-time employees including Regional Customer Success Managers, Audience Acquisition Team Leads, Campaign Specialists, and Data Research Associates.
Performance & Analytics:
- Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI.
- Use audience data and campaign insights to continuously optimize event experiences and operational processes.
- Provide detailed post-event analysis and recommendations for future campaigns.
