Senior Brand Development Professional

4 days ago

Hyderabad, Telangana, India beBeeBrandmanager Full time ₹ 24,30,000 - ₹ 26,10,000
Job Opportunity: Brand Management

Ridhira Group seeks an innovative Brand Manager to lead branding, positioning, and communication strategy across diverse sectors.

The ideal candidate will bring expertise in brand storytelling, integrated marketing campaigns, and experience managing multiple brands simultaneously.


Key Responsibilities:
  1. Brand Strategy & Positioning
    – Develop and execute brand strategies to strengthen Ridhira Group's positioning across various verticals.
    – Ensure consistent brand identity, messaging, and tone across all platforms and customer touchpoints.
    – Conduct competitive benchmarking and market research to identify opportunities for differentiation.
  2. Campaign & Communication Management
    – Conceptualize, plan, and execute integrated brand campaigns (digital, print, outdoor, influencer marketing).
    – Manage creative development with agencies, designers, and production teams for ATL/BTL activities.
    – Ensure all communication aligns with brand guidelines and resonates with the target audience.
  3. Content & Digital Marketing
    – Drive brand presence on digital and social media platforms through engaging content and storytelling.
    – Collaborate with performance marketing teams to integrate brand campaigns with digital objectives.
    – Curate brand collaterals, brochures, presentations, and digital assets.
  4. Cross-Functional Collaboration
    – Work closely with sales, marketing, PR, and operations teams to ensure brand consistency.
    – Support new product launches, event branding, and property launches.
    – Liaise with external agencies for PR, events, and media planning.
  5. Analytics & Reporting
    – Track campaign performance, consumer insights, and engagement metrics.
    – Present regular reports to leadership on brand health, ROI, and growth opportunities.
Required Skills & Qualifications:
  • Proven experience in brand strategy, creative campaign management, and integrated marketing.
  • Strong storytelling, content, and communication skills.
  • Hands-on experience managing ATL/BTL campaigns and digital branding.
  • Excellent stakeholder management and cross-functional collaboration skills.
  • Strong understanding of consumer behavior, trends, and competitive landscape.

Bachelor's/Master's degree in Marketing, Communications, or related field. 6-10 years' experience in a creative/advertising/brand agency background handling lifestyle, hospitality, or real estate brands.

Keyword: BrandManager

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