
Industrial Procurement Growth Specialist
5 days ago
About Us
We are an industrial procurement platform that leverages AI to make procurement faster, more profitable, and less chaotic.
About the Role
This Growth Associate will drive demand generation and pre-sales efforts across buyer and seller segments. The role involves owning campaigns end-to-end, from filling the sales pipeline to onboarding paid sellers.
Key Responsibilities
Top-of-Funnel (Marketing)
- Manage content and outreach for founders and brand
- Drive SEO-focused content using AI tools and freelancers
- Plan and run webinars, events, and referral programs
- Build tools, campaigns, and lead magnets for traffic generation
Mid-Funnel (Lead Capture & Nurture)
- Optimize website CTAs, forms, and AI landing pages
- Improve lead quality with automation and enrichment
- Maintain CRM hygiene and nurture sequences via WhatsApp/email
Bottom-of-Funnel (Outbound + Pre-Sales)
- Run outbound campaigns via WhatsApp, email, and calls
- Qualify and pass high-intent leads to sales with context
- Support seller onboarding and sales enablement with decks and materials
Requirements
- 1–3 years in marketing, pre-sales, or GTM roles
- Strong written communication and outreach copywriting skills
- Hands-on with Canva/Figma, spreadsheets, automation tools
- Comfort with AI tools like ChatGPT, Jasper, Notion AI
- Proactive problem solver, eager to learn industrial buyer/seller workflows
Benefits
- High ownership in shaping our growth engine
- Direct collaboration with the founder
- Path to leadership across GTM functions
- Flexible, outcome-focused work culture
This role is ideal for someone who thrives in fast-paced environments and loves experimenting for measurable growth outcomes.
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