Digital Marketing Strategist
3 weeks ago
We are seeking a dynamic and results-driven SEO Specialist to join our marketing team at the Indian Institute of Organics. The ideal candidate will have a deep understanding of search engine optimization strategies, a passion for data analysis, and a proven track record of improving organic search performance.
About the Job- Salary: $80,000 - $110,000 per annum
The successful candidate will be responsible for developing and implementing effective SEO strategies to increase our website's visibility and drive qualified traffic.
Essential Functions- Strategy Development: Create and execute comprehensive SEO strategies that align with overall marketing objectives and enhance organic search visibility.
- Keyword Research: Conduct thorough keyword research to identify high-value search terms and opportunities for content optimization.
- On-Page Optimization: Optimize website content, meta tags, and images to improve search engine rankings and user experience.
- Technical SEO: Collaborate with web developers to ensure the website is technically sound, focusing on site architecture, mobile optimization, and page speed improvements.
- Content Strategy: Work closely with the content team to develop SEO-friendly content that resonates with target audiences and drives traffic.
- Link Building: Develop and implement a link-building strategy to improve domain authority and enhance the site's backlink profile.
- Analytics and Reporting: Utilize tools such as Google Analytics, Google Search Console, and SEO software to monitor performance, generate reports, and provide insights on SEO metrics.
- Stay Updated: Keep abreast of the latest trends, algorithm updates, and best practices in SEO and digital marketing.
- Collaboration: Work with cross-functional teams, including social media, PPC, and content marketing, to ensure a cohesive online presence.
To be considered for this role, you should possess the following qualifications and requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in SEO management or a similar role.
- Proven experience with SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Strong analytical skills and proficiency in data interpretation.
- Familiarity with HTML, CSS, and JavaScript is a plus.
- Excellent communication skills, both written and verbal.
- Ability to work independently and as part of a team.
We offer a competitive salary and benefits package, opportunities for professional development and growth, a collaborative and innovative work environment, and flexible work arrangements.
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