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Marketing Director for Automobile Industry

1 month ago

Bengaluru, Karnataka, India SIMPLEENERGY PRIVATE LIMITED Full time
About the Role

We are seeking a highly motivated and experienced Marketing Director to join our team at SimpleEnergy Private Limited. This is a unique opportunity to lead marketing strategies, drive sales, and achieve business objectives in the automobile industry.

Key Responsibilities
  • Develop and implement comprehensive marketing plans aligned with company goals.
  • Conduct market research to identify opportunities, customer preferences, and competitive landscape.
  • Define target audiences and develop tailored marketing plans to reach them effectively.
Campaign Management
  • Plan, execute, and manage multi-channel marketing campaigns, including digital, print, and experiential marketing.
  • Oversee ATL (Above The Line) and BTL (Below The Line) marketing activities in collaboration with respective teams.
  • Collaborate with creative and media agencies to produce engaging advertising and promotional materials.
  • Monitor campaign performance and adjust strategies based on data-driven insights.
Data Analysis
  • Analyze reach trends, triggers, and barriers for each property/event.
  • Ratify different hypotheses based on data analysis with the help of primary or secondary research where applicable.
Insight Development
  • Develop actionable insights into effective product, media, and communication plans.
Planning & Project Management
  • Plan and execute marketing plans for key properties.
  • Work with diverse and multi-functional project teams to manage end-to-end delivery of marketing plans for different properties.
Marketing Communications
  • Develop clear briefs for various properties/events as per the aligned goals/deliverables.
  • Brief internal and external creative teams, articulating insights, potential campaign spaces, and delivery expectations.
  • Align the approach and finalize the marketing communication plan, covering own media, paid media, digital, social, activations, and programming.
  • Drive the execution of individual plans with a clear cascade plan capturing the go-live dates for all tactical elements of the marketing plan.
Campaign Execution
  • Work closely with internal and external partners: advertising agencies, media planners and partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, etc.
  • Develop 360-degree digital and communication plans.
  • Assist in planning and managing yearly ad budgets across various mediums.
Performance Analysis and Optimization
  • Track deliverables against aligned goals/targets and crystallize action points to be corrected in the next event.
  • Analyze marketing performance metrics and campaign effectiveness.
  • Adjust strategies based on data-driven insights to optimize ROI.
Brand Management
  • Ensure brand consistency across all marketing channels and communications.
  • Develop and maintain brand guidelines and messaging.
  • Monitor brand perception and implement strategies to enhance brand equity.
Digital Marketing
  • Oversight of digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
  • Analyze digital marketing metrics and optimize campaigns for maximum ROI.
Sales Support
  • Collaborate with the sales team to develop sales enablement materials and support sales initiatives.
  • Track and analyze sales performance and marketing effectiveness.
Requirements
  • The salary range for this role is $120,000 - $150,000 per annum, depending on qualifications and experience.
  • A bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 8 years of experience in marketing leadership roles, preferably in the automobile industry.
  • Proven track record of driving marketing strategies and achieving business objectives.