Senior Marketing Data Analyst

1 month ago

Bengaluru, Karnataka, India Hudson's Bay Company Full time

Job Title: Senior Marketing Data Analyst

Job Summary:

We are seeking a highly skilled Senior Marketing Data Analyst to join our team at Hudson's Bay Company. As a Senior Marketing Data Analyst, you will be responsible for leading digital marketing analytics efforts, particularly Adobe Analytics, to analyze website and app performance, feature benefits analyses, track and monitor campaign KPIs, and enable self-serve consumption across marketing and merchandising teams.

Key Responsibilities:

  • Provide leadership for digital transformation across the organization by leveraging new cloud technologies and existing enterprise technologies.
  • Collaborate with internal stakeholders to independently identify defects, develop tracking requirements, conduct analyses, create dashboards reports, and establish KPIs and related metrics for site features, enhancements, and redesigns.
  • Manage and execute end-to-end vendor tag and API planning, implementation, and enhancements for media vendors, while adhering to tag management best practices and staying up-to-date with media measurement trends and privacy/governance requirements.
  • Own bot identification and suppression for Adobe Analytics to maintain the validity of site metrics. Act as point person for collaboration with the Fraud and Information Security teams to suppress and prevent future bot attacks on our site.
  • Answer key business questions through statistical analyses, reporting, and dashboards using analytics tools available to the teams (SQL, R, Python, Excel, Adobe Analytics) & Prepare executive-ready presentations summarizing findings and recommendations, and automate reports and dashboards that the organization finds valuable.
  • Demonstrate product mindset to understand business needs and come up with scalable engineering solutions.
  • Use Charles Debugger and Tealium Event Stream to QA and debug the website and mobile app, and use these tools to assist with QA for regular code releases with Tech.
  • Lead as-needed training to the wider organization on the tools we manage, keep up-to-date with Web Analytics, Digital Measurement, and Ad tech best practices, announcements, and industry research.
  • Run all business and technical aspects of Adobe Analytics including documentation, maintenance, and management of administrative functions re: Adobe, and stay informed of all external changes that affect measurement like privacy laws, browser changes, etc.

Requirements:

  • Bachelor's degree, preferably in Business, Marketing, or a quantitative field like Economics, Mathematics, or Statistics.
  • 1-2 years hands-on experience with Adobe Analytics and related products (Adobe Launch, Adobe Target, Tealium, etc.).
  • Strong understanding of web analytics concepts, including data capture methodologies, segmentation, conversion tracking, and data governance.
  • Pro Adobe Analytics user who is an expert in creating Analytics dashboards & metrics, providing insights based on Analytics data, and familiar with data warehouse and data feed jobs, data integrations, etc.
  • Experience in creating spec documents for tracking implementation and testing for development teams.
  • Experience to scope and implement technical tracking requirements (pixels, URL tracking, etc) by self or in partnership with technology teams.
  • Experience in Adobe Target and Adobe Experience Platform.
  • Knowledge of tag management systems (such as Google Tag Manager or Tealium), as well as the ability to troubleshoot issues related to tag implementation and data quality.
  • Experience with command-line statistical analysis software (e.g. Python or R), SQL (analytic functions, subqueries, window functions, etc), Snowflake, DBT.
  • Strong communication and collaboration skills, with proven ability to establish trusting relationships with internal and external partners.
  • Bonus) experience in SQL, JavaScript, Jquery, and QA tools like Charles, tag management like Tealium.
  • Bonus) experience in Analytics Raw data (click stream data), user Analytics data in creating dashboards in Looker or similar BI tools.

About Us:

Hudson's Bay Company is an equal employment opportunity employer. We welcome all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

  • Senior Marketing Data Analyst

    4 weeks ago

    Bengaluru, Karnataka, India Nexthire Full time

    Job Title: Senior Marketing Data AnalystJob Summary:We are seeking a skilled Senior Marketing Data Analyst to join our team. The ideal candidate will have a strong background in marketing analytics and experience working with large datasets.Key Responsibilities:Collect, clean, and analyze data from various marketing channels to uncover trends, patterns, and...

  • Senior Marketing Data Analyst

    4 weeks ago

    Bengaluru, Karnataka, India Flowserve Full time

    Job Title: Senior Marketing Data AnalystWe are seeking a highly skilled Senior Marketing Data Analyst to join our team at Flowserve. In this role, you will be responsible for building data models, managing collected data, and creating appealing visuals and dashboards that will drive business strategy.Key Responsibilities:Build and update annual market...

  • Senior Market Data Analyst

    3 weeks ago

    Bengaluru, Karnataka, India Mercedes-Benz Full time

    Job Title:Senior Market Data AnalystJob Summary:We are seeking an experienced Senior Market Data Analyst to join our team at Mercedes-Benz Research and Development India. The successful candidate will be responsible for providing insightful market data analysis to support our semi-conductor procurement strategies.Key Responsibilities:Analyze market data to...

  • Market Research Analyst Manager

    5 days ago

    Bengaluru, Karnataka, India OnePaper Research Analyst PVT LTD Full time

    About UsOnePaper Research Analyst PVT LTD is a leading company in the financial services industry.Job DescriptionWe are seeking an experienced Market Research Analyst Manager to join our team. As a key member of our research department, you will be responsible for overseeing market research projects, analyzing data, and providing guidance to junior team...

  • Senior Data Analyst

    4 weeks ago

    Bengaluru, Karnataka, India IDG Full time

    About IDC:IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.We are looking for a skilled Senior Data Analyst to join our team as a part of an exciting new venture at IDC.The ideal candidate will have experience collecting, analyzing, and...

  • Data Analyst

    2 weeks ago

    Bengaluru, Karnataka, India NTT DATA Full time

    About the Role:We are seeking a skilled Data Analyst to join our team in Bangalore, India. As a Data Analyst, you will be responsible for collecting and storing data on sales numbers, market research, logistics, and linguistics. Your technical expertise will ensure the quality and accuracy of the data, which will be processed and presented in ways to help...

  • Senior Marketing Data Analyst

    1 month ago

    Bengaluru, Karnataka, India Flowserve Full time

    Job Summary:The Senior Data Analyst, Market Intelligence is responsible for building data models, managing collected data, and creating appealing visuals and dashboards that drive business strategy. This role works with large amounts of data to create market analytics, reports, newsletters, and presentations. The analyst also updates and maintains a market...

  • Senior Semiconductor Market Data Analyst

    2 days ago

    Bengaluru, Karnataka, India Mercedes-Benz Full time

    Job SummaryWe are seeking an experienced Senior Semiconductor Market Data Analyst to join our team in Bangalore, India. The successful candidate will play a key role in providing actionable market data insights to support semiconductor procurement strategies.About the RoleThis is a senior-level position that requires a minimum of 5 years of experience in...

  • Data Analyst

    4 weeks ago

    Bengaluru, Karnataka, India NTT DATA Full time

    Job Title: Data AnalystJob Summary:NTT DATA is seeking a skilled Data Analyst to join our team in Bangalore, India. As a Data Analyst, you will be responsible for extracting, transforming, and loading data from various sources, ensuring data quality, integrity, and accuracy.Key Responsibilities:Perform data cleansing, validation, and preprocessing to prepare...

  • Senior ERP Analyst

    3 weeks ago

    Bengaluru, Karnataka, India NTT DATA Full time

    About the RoleNTT DATA Services is seeking a skilled ERP Senior Analyst to join our team in Bangalore, India. As an ERP Senior Analyst, you will be responsible for managing and implementing SAP ATTP and SAP ECC systems, ensuring seamless integration and compliance with serialization regulations.Key ResponsibilitiesAt least 4 years of prior work experience...

  • HRIS Senior Associate

    3 weeks ago

    Bengaluru, Karnataka, India NTT DATA Full time

    Job SummaryNTT DATA Services is seeking a highly skilled HRIS Senior Associate to join our team in India. This role is responsible for providing data and reports to ensure consistency and accuracy.About the RoleAs an HRIS Senior Associate, you will work with a team of HR information professionals to manage employee information, employment transactions, and...

  • Senior Pricing Analyst

    1 month ago

    Bengaluru, Karnataka, India NTT DATA Full time

    About the RoleThe Senior Pricing Analyst will play a key role in supporting the growth of NTT DATA by analyzing deals to identify efficiencies and ensure maximum profitability. This position will consult on pre-sales engagements to support the qualification of deals, with a focus on pricing and margin aspects. The Senior Pricing Analyst will also consult on...

  • Senior Data Analyst

    3 weeks ago

    Bengaluru, Karnataka, India InMobi Full time

    Transforming Business Outcomes Through Data-Driven InsightsAt InMobi, we are seeking a highly skilled Senior Data Analyst to join our Ad Monetization team. As a key member of our team, you will be responsible for analyzing complex data sets to identify actionable insights that drive day-to-day business decisions.Key Responsibilities:Develop and maintain...

  • Senior Data Analyst

    3 weeks ago

    Bengaluru, Karnataka, India Clarivate Full time

    About the Role:Clarivate Analytics is seeking a skilled Senior Data Analyst to join our team. As a key member of our US Healthcare Market Insights team, you will work closely with data scientists to analyze and interpret complex data sets related to the US healthcare market.Key Responsibilities:Build, mine, and manage multiple datasets for market modelling...

  • Senior Data Analyst

    4 weeks ago

    Bengaluru, Karnataka, India Wayfair Full time

    Job Title:Senior Data AnalystAbout the Role:We are seeking a Senior Data Analyst to join our team at Wayfair. As a Senior Data Analyst, you will be responsible for analyzing and interpreting complex data sets to inform business decisions.Key Responsibilities:Develop and maintain advanced data models and algorithms to analyze large data setsCollaborate with...

  • Senior Marketing Business Analyst

    1 month ago

    Bengaluru, Karnataka, India Epsilon Full time

    Job Title: Senior Marketing Business AnalystAt Epsilon, we are seeking a Senior Marketing Business Analyst to contribute to the success of our multi-channel marketing engagements. As a liaison between clients and internal technical delivery teams, you will work closely with account team leads to ensure accurate and timely delivery of medium to high...

  • HRIS Senior Associate

    1 month ago

    Bengaluru, Karnataka, India NTT DATA Services Full time

    About the RoleNTT DATA Services is seeking a highly skilled HRIS Senior Associate to join our team in Bangalore, India. As a key member of our HR team, you will be responsible for managing employee information, employment transactions, and other sensitive data.Key ResponsibilitiesRespond to requests for data and reports, validating results to ensure...

  • Senior Data Analyst

    3 weeks ago

    Bengaluru, Karnataka, India The Nielsen Company Full time

    About NielsenAt Nielsen, we foster a culture of innovation and growth. We empower our associates to succeed by providing a comprehensive platform for career development.Job SummaryWe are seeking a highly skilled Senior Data Analyst to join our team. As a Senior Data Analyst, you will be responsible for analyzing and interpreting complex data sources to drive...

  • Data Analyst

    3 weeks ago

    Bengaluru, Karnataka, India NTT DATA Services Full time

    About the RoleNTT DATA Services seeks a skilled Data Analyst to join our team in Bangalore, Karnātaka, India. This role involves collecting and storing data on sales numbers, market research, logistics, linguistics, or other behaviors.Key ResponsibilitiesCollect and store data on sales numbers, market research, logistics, linguistics, or other...

  • HRIS Senior Associate

    2 weeks ago

    Bengaluru, Karnataka, India NTT DATA Services Full time

    NTT DATA Services is a global leader in digital, cloud and automation services. We are seeking a skilled HRIS Senior Associate to join our team in India.The ideal candidate will be responsible for preparing and maintaining regular reports from the HRIS system for HR management. They will work with a team of professionals to manage employee information,...