Marketing Growth Strategist

3 days ago


Delhi, Delhi, India JavaScript Mastery Full time

We are seeking a talented individual to join our team as a Marketing Growth Strategist. In this role, you will be responsible for driving user acquisition and retention through data-driven strategies and experiments.

About Us

JavaScript Mastery is on a mission to empower aspiring web developers with the skills and knowledge they need to succeed in the industry. Our platform offers personalized learning paths, real-world projects, and a thriving community to accelerate user success.

Growth Initiatives

You will own end-to-end growth initiatives, from user acquisition through retention and referrals. Your goal will be to design and execute experiments, optimize marketing funnels, and continuously improve the user journey.

Key Responsibilities
  • Define and own growth strategy
  • Establish clear goals and develop OKRs to measure progress
  • Identify leverage points across the funnel—Awareness, Acquisition, Activation, Retention, Referral
  • Design and run experiments
  • Conduct A/B tests on landing pages, pricing, email campaigns, and onboarding flows
  • Document hypotheses, define success metrics, and iterate based on data insights
  • Optimize user journeys
  • Collaborate with product and content teams to refine free-tier vs. paid-tier experiences
  • Implement in-app prompts and email nurture sequences that guide users toward paid subscriptions
  • Manage multi-channel campaigns
  • Plan and execute marketing initiatives (email, paid ads, SEO, partnerships) with a focus on ROI


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