Innovative Content Leader

6 days ago

Tiruppur, Tamil Nadu, India beBeeContentStrategist Full time ₹ 80,00,000 - ₹ 1,00,00,000

Job Overview

As a Content Strategist, you will play a pivotal role in developing and executing comprehensive content strategies that align with business objectives and learner acquisition goals.

This involves creating compelling copy for landing pages, sales funnels, and lead generation campaigns, as well as crafting educational content that drives enrolment.

In addition to these responsibilities, you will produce thought leadership content to establish industry authority and conduct advanced keyword research to implement technical SEO best practices.

Key Responsibilities:

  • Develop and execute comprehensive content strategies aligned with business objectives and learner acquisition goals.
  • Create conversion-focused copy for landing pages, sales funnels, and lead generation campaigns.
  • Craft compelling course descriptions, curriculum outlines, and educational content that drives enrolment.
  • Produce white papers, case studies, and thought leadership content to establish industry authority.
  • Conduct advanced keyword research and implement technical SEO best practices.

Requirements

To be successful in this role, you will need the following skills and qualifications:

  • 5+ years of professional experience in content writing or copywriting in EdTech, digital marketing, or skill training industry.
  • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience.
  • Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance).
  • SEO: Basics of technical SEO knowledge, schema markup, keyword research, keyword cluster and search intent optimization.
  • Marketing Technology: Experience with CMS (WordPress, HubSpot), email platforms, and marketing automation tools.
  • Design Collaboration: Understanding of UX/UI principles and ability to work with design teams on content-visual integration.

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