Program Manager

5 days ago

Malappuram, Kerala, India beBeeInsights Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Senior Manager Consumer Insights

As a pivotal member of our Research & Strategy team, this dynamic and analytical role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders.

This bridge between the quantitative research team, qualitative researchers, and the programming strategy function synthesizes data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities:
  • Lead audience analysis using tools such as BARC, internal analytics platforms, and other industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research (focus groups, viewer feedback, social listening) to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
Required Skills & Qualifications:
  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12 + years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
Benefits:

The ideal candidate will enjoy a fast-paced work environment with the opportunity to collaborate with cross-functional teams. The company values innovation, teamwork, and professional growth.

Preferred Qualifications:
  • Experience in broadcast, streaming, or digital content strategy.
  • Exposure to qualitative research methods and the integration of consumer insights.
  • Prior work in fast-paced environments with content or creative teams.

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