Data Driven Decision Maker

2 days ago

Kota, Rajasthan, India beBeeAnalytics Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Overview

Leverage your experience in marketing, data analysis, statistics, and machine learning to drive informed decision-making as an analytics leader.

Key Responsibilities:
  • Team Leadership & Development:
    • Lead a team of analysts, fostering a culture of collaboration, innovation, and excellence.
    • Provide guidance on analytics best practices, tools, and methodologies.
    • Ensure alignment of team goals with organizational objectives.
  • Strategic Analytics Planning:
    • Collaborate with stakeholders to understand business objectives and design analytical frameworks.
    • Translate complex business problems into actionable analytical solutions.
  • Advanced Marketing Analytics & Modeling:
    • Develop and oversee the implementation of predictive models, machine learning algorithms, and statistical analyses.
    • Champion advanced analytics use cases, such as market mix modeling, uplift modeling, incrementality studies, customer segmentation, lifetime value modeling, and real-time optimization.
    • Ensure robust model evaluation, validation, and deployment processes.
  • Data Governance & Quality Assurance:
    • Oversee data integrity, accuracy, and consistency across all analytics projects.
    • Establish data governance policies and ensure compliance with data security standards.
    • Streamline ETL processes for efficient data management.
  • Cross-Functional Collaboration:
    • Work with marketing, product, and engineering teams to integrate analytics and AI solutions into decision-making processes and products.
    • Drive alignment between analytics initiatives and broader business strategies.
Requirements and Skills:Experience:
  • 5+ years of professional experience in analytics, data science, or related roles.
  • Atleast 3 years' experience in the digital marketing industry is mandatory.
  • Experience in managing marketing analytics projects for international clients, specifically US and UK is mandatory.
  • Proven track record of managing analytics teams and delivering high impact projects.
  • Prior experience in conceptualizing and scaling AI/ML PoCs or data product initiatives is a plus.
Technical Expertise:
  • Advanced proficiency in Python, SQL, and Statistical techniques.
  • Strong experience with machine learning techniques and frameworks (e.g., TensorFlow, Scikit-learn).
  • Expertise in data visualization tools (Power BI, Tableau)
  • Proficient in leveraging AI tools to enhance efficiency across analytics workflows and day-to-day deliverables.
  • Experience with cloud platforms like GCP (BigQuery)
  • Familiarity with data engineering practices and tools (e.g., Airflow, Snowflake) is an advantage.
Leadership & Collaboration:
  • Exceptional leadership skills with the ability to inspire and motivate teams.
  • Strong interpersonal skills to build effective relationships with stakeholders and clients.
  • Ability to manage multiple projects in a fast-paced, agile environment.
Strategic Thinking:
  • Deep understanding of marketing analytics concepts like marketing mix modeling, media budget allocation, and campaign optimization.
  • Ability to think critically and solve complex business problems with data-driven solutions.
Communication:
  • Excellent written and verbal communication skills with the ability to present complex data insights to non-technical audiences.
  • Experience in preparing executive-level reports and presentations.

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