Mobile Game Growth Expert

3 days ago

Salem, Tamil Nadu, India beBeePerformance Full time ₹ 8,19,200 - ₹ 10,24,000
User Acquisition Specialist Role

About Casual Games Inc.

We're seeking a User Acquisition Specialist to drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration across casual mobile games.

Role Overview

This role is ideal for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably. You'll own campaign strategy, execution, and optimization across multiple channels ensuring that every dollar spent translates into measurable revenue.

Key Responsibilities

  • Plan, execute, and continuously optimize paid user acquisition campaigns across Meta, Google UAC, TikTok, Unity Ads, Applovin and other high-performance ad networks.
  • Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.

Requirements

  • 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Familiarity with attribution platforms and key metrics.

Bonus Points

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization and live ops.

What We Offer

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.

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