Digital Marketing Strategist

1 day ago

Cochin, Kerala, India beBeeExpert Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title

We are seeking a seasoned Search Engine Optimization (SEO) expert with Artificial Intelligence expertise to lead our digital marketing operations from Bangalore/Chennai/Kochi/Thrissur.

This role involves developing and implementing effective SEO strategies to enhance organic search rankings and website traffic. The ideal candidate will possess strong knowledge of AI tools for content optimization, backlink building, and content marketing.

Key Responsibilities:

  • Develop and implement comprehensive SEO strategies to drive online visibility and optimize search performance.
  • Utilize AI-powered tools for content creation and optimization to improve ranking potential.
  • Conduct thorough keyword research, on-page, and off-page SEO optimization to ensure maximum visibility.
  • Build and maintain high-quality backlinks through strategic content marketing efforts.
  • Analyze website performance using tools like Google Analytics and SEMrush to inform data-driven decisions.

Google Search Advertising:

  • Create and manage targeted Google Search Ads campaigns to maximize return on investment (ROI).
  • Conduct A/B testing, keyword bidding strategies, and audience targeting to ensure optimal campaign performance.
  • Monitor and analyze campaign metrics using Google Ads and Google Analytics to inform future strategy.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, Computer Engineering, or a related field.
  • A minimum of 3 years of experience in SEO and Google Ads campaign management.
  • Proven expertise in Google Ads, Google Search Console, and Google Analytics.
  • Experience with technical SEO, link-building strategies, and website audits.
  • Excellent analytical, problem-solving, and communication skills.

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