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Product Marketing Specialist
7 days ago
We are looking for a highly motivated Product Marketing Specialist to join our team at L&T Heavy Engineering. The successful candidate will be responsible for driving product awareness and adoption through effective marketing strategies.
Key Accountabilities
- Develop and implement go-to-market plans to launch new products and services
- Conduct market research to understand customer needs and preferences
- Collaborate with cross-functional teams to create engaging product content and campaigns
- Analyze market trends and competitor activity to inform product development and marketing strategies
- Build strong relationships with internal stakeholders, including sales, engineering, and operations teams
Essential Skills and Qualifications
- Bachelor's degree in Marketing or a related field
- 3-6 years of experience in product marketing, preferably in the heavy engineering industry
- Proven track record of developing and executing successful product launches
- Excellent communication, project management, and analytical skills
