Business Relationship Manager

About the Role:

This is a highly sought-after position that requires strong leadership skills and ability to manage customer relationships. The ideal candidate will be responsible for driving sales growth, identifying new business opportunities, and maintaining existing customer base.

The Area Business Manager will work closely with customers to understand their needs and provide tailored solutions to meet those needs. They will also be responsible for developing and implementing sales strategies, managing budgets, and reporting on sales performance.

To succeed in this role, you will need excellent communication and interpersonal skills, as well as the ability to work under pressure and meet deadlines. You will also need to have a strong understanding of the industry and market trends.

Key Responsibilities:

Direct Sales:

• Develop new methods for mapping prospects, generating leads, and driving sales deals with customers in Govt and Private
• Promote the use of core products within prospective customer accounts
• Direct the product demonstration process for qualified target accounts
• Conduct Training workshops for Radiographers – CROP to enhance the skills of the Radiographers
• Attend Key Conferences in the field of Radiology/Orthopedics and Veterinary in their Territory representing the company with the products
• Generate tenders and facilitate the Govt tendering process

Indirect (Channel) Sales:

• Appoint and manage distributors/channels for product range
• Plan and implement market coverage strategies based upon business potential & growth along with Regional General Manager
• Will also be responsible for planning and achievement of distributor performance review and targets achievement
• Ensure development & engagement of channel partners throughout the year
• Conduct QBR/Performance review every quarter and highlight to the RGM and Vertical , Key critical issues what the channels face
• Conduct Sales Training Workshop for the Channel partners every 6 months

Account Management:

• Develop and maintain strategic long-term business relationships with existing customers to promote brand awareness and profitable business relationships
• Recommend products & solutions that fit well with customers business needs and act Follow the processes laid by organization on the compliance front e.g. updating C4C /Sales Database Platform on daily basis for regular tracking & monitoring of all business leads
• Provide weekly, monthly sales forecasts to RGM & Country Business Manager
• Support in bringing up voice of customers to the Regional General Manager, ensure any customer issues are resolved satisfactorily, if not escalate to management immediately
• Maintain accounts receivable to the desired Nil or lowest level and constant follow-up is taken up to close any non-payment issue
• Regular updates on competition activity and report back to immediate manager
• Identify potentials for new business including new products and new channels to market

Alignment with product verticals & other functions:

• Improve the alignment with verticals such as Medical Films and XRS business to ensure the understanding of new and existing product range
• Proactively highlight disconnect between sales & other business functions such as Service, Finance, Marketing & Supply chain & Logistic team, etc and work with them for process standardizing

Compliance:

• Compliance of Carestream Policies are adhered too at the highest levels and no compromise shown

Education, Experience & Skills:

• Graduation or Equivalent educational qualification- BE /B Tech & MBA is desired ( not mandatory)
• 4 – 6 years plus experience in ideally radiology or medical devices (Equipment and consumable combination sales or service)
• Work Experience in the field of Radiology or Healthcare/Medical Devices /Relevant Industry