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Healthcare Public Relations Specialist
2 weeks ago
Job Title: Public Relations Specialist for Healthcare Industry
We are seeking a highly skilled Public Relations Specialist to join our team in the healthcare industry. As a PR Specialist, you will be responsible for driving end-to-end PR campaigns for hospital launches and diagnostic GTMs as a support function.
Key Responsibilities:- Drive conversations in regional and national healthcare media for Tier 1 expansion
- Build a strong story around clinical outcomes and managed care services
- Create a consolidated personal branding plan for founders and clinical team (across online / offline / LinkedIn / media / op-eds)
- Media narrative building around AI tech, transparent billing, and healthcare innovation
- Position the brand as a category-defining, health-first platform that goes beyond insurance
- Ensure recurring stories on mainstream, healthcare, startup media throughout the year, not just around fund-raise and product launches
- Increase investor visibility and increased awareness among consumers (B2C)
- Strong PR experience in healthcare or health-tech
- Ability to drive media across mainstream business, startup, and healthcare publications
- Comfort handling clinical outcomes data with care
- Must support thought leadership content, podcast bookings, op-eds, founder positioning
- 10+ Tier-1 media mentions in next 6 months
- 5+ thought leadership expert interviews (podcasts, news forums, offline discussions)
- Featured authored articles of empanelled doctors across all healthcare-related media
- Press release feature for all the hospital-related launches in the next 6 months on healthcare, startup media
- Social mentions of brand & founders on media publications/journalists handles