Data-Driven Marketing Manager

2 weeks ago


Gurgaon, Haryana, India Industrybuying Full time

Industrybuying is seeking a Data-Driven Marketing Manager to join our team, responsible for developing and executing campaigns across various channels, including email, push notifications, WhatsApp, and SMS. As a Data-Driven Marketing Manager, you will play a crucial role in driving growth and enhancing customer experiences through data-driven marketing strategies.

Key Responsibilities:

  1. Develop and execute CRM campaigns to drive customer retention, loyalty, and revenue through data-driven strategies.
  2. Identify and segment customer needs to optimize journeys and deliver impactful experiences across the sales funnel and post-purchase phases.
  3. Collaborate with cross-functional teams to maintain consistent messaging and enhance the overall customer experience.
  4. Track and analyze key CRM metrics such as retention %, open rates, CTR, conversion rates, and customer lifetime value to refine strategies.

Required Skills and Qualifications:

  • Bachelor's degree from a Tier I-II institution with strong academics.
  • Strong grasp of segmentation and targeting for personalized communication.
  • Hands-on experience with CleverTap (preferred) or MoEngage.
  • Basic to Advanced Knowledge in Google Analytics, BigQuery, SQL.

Estimated Salary: $90,000 - $110,000 per year.



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