Adobe Target Specialist

2 weeks ago


Delhi, Delhi, India Risk Resources LLP Full time
Job Title: Adobe Target Specialist

At Risk Resources LLP, we are seeking a highly skilled Adobe Target Specialist to join our team. The ideal candidate will have a strong understanding of Adobe Target and its capabilities, as well as experience in digital marketing and personalization.

Key Responsibilities:

  • Design and implement A/B and multivariate tests using Adobe Target to improve website performance and user experience
  • Develop personalized content and recommendations based on user behavior and segmentation
  • Utilize Adobe Analytics to track and analyze campaign performance and provide insights for optimization
  • Collaborate with marketing and creative teams to create and execute targeted marketing campaigns
  • Monitor and analyze customer data to identify opportunities for personalization and optimization
  • Implement and maintain Adobe Target integrations with other marketing and analytics platforms
  • Lead the development of JavaScript-based customizations and extensions for Adobe Target
  • Train and support internal teams on Adobe Target best practices and capabilities
  • Stay current with industry trends and best practices in personalization and A/B testing
  • Collaborate with UX/UI teams to ensure optimized user experiences based on testing results

Required Qualifications:

  • Bachelor's degree in Marketing, Business, Information Technology, or related field
  • 3 years of experience in digital marketing and personalization using Adobe Target
  • Proficiency in Adobe Target, including campaign setup, segmentation, and reporting
  • Strong understanding of A/B testing and multivariate testing methodologies
  • Experience with JavaScript and integrating third-party tools with Adobe Target
  • Ability to analyze data and draw actionable insights to drive optimization strategies
  • Knowledge of digital analytics and reporting tools, such as Adobe Analytics
  • Excellent communication and collaboration skills to work across multidisciplinary teams
  • Proven track record of driving measurable improvements in conversion rates and user engagement
  • Certification in Adobe Target is a plus
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong problem-solving skills and attention to detail
  • Understanding of user experience principles and best practices
  • Ability to adapt to evolving technologies and tools in the digital marketing space
  • Experience with personalization strategies and segmentation


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