Senior Search Arbitrage Media Specialist

4 days ago

Belgaum, Karnataka, India beBeeSearchArbitrage Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Title:

Senior Search Arbitrage Media Specialist

We are seeking a seasoned search arbitrage media specialist to spearhead our digital marketing efforts.

The ideal candidate will possess a proven track record in managing high-performing search arbitrage campaigns across multiple traffic feeds.

The successful candidate should have a strong analytical mindset, a keen understanding of traffic monetization, and the ability to optimize campaign performance for maximum profitability.

Key Responsibilities:

  • Launch, manage, and scale high-performing search arbitrage campaigns across various feed networks.
  • Optimize campaigns for ROI and profitability by continuously analyzing data and making adjustments.
  • Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.

Traffic and Feed Optimization:

  • Acquire high-quality traffic from multiple feeds, including Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
  • Implement feed-specific strategies to enhance traffic quality and increase conversions.
  • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.

Data Analysis & Reporting:

  • Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
  • Generate daily, weekly, and monthly performance reports to track key KPIs.
  • Identify trends and insights to drive performance improvements.

Budget Management:

  • Efficiently allocate budgets across multiple feeds to achieve campaign goals.
  • Manage campaign spend to achieve maximum ROI.
  • Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.

Collaboration:

  • Coordinate with the creative and development teams to optimize landing pages and ad creatives.
  • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.

Required Skills and Qualifications:

  • Proven experience (2+ years) in search arbitrage media buying.
  • Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
  • Strong analytical skills with proficiency in data analysis tools and reporting platforms.

Benefits:

  • Results-oriented work environment with a focus on continuous improvement.
  • Opportunities for professional growth and development.
  • Excellent communication and teamwork skills.

Personal Attributes:

  • Self-motivated individual with a strong work ethic.
  • Ability to work in a fast-paced, data-driven environment.

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