
Senior Data Analyst
10 hours ago
We seek an experienced and skilled Web Analyst to lead tracking and analytics for our web platform.
Key Responsibilities:
- Data-Driven Decision Making: Design and implement a comprehensive measurement framework to inform business decisions.
- Tracking Infrastructure: Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
- User Behavior Analysis: Define and implement event tracking, user flow analysis, and conversion tracking to understand user behavior.
- Dashboards and Reports: Build custom dashboards and reports to monitor site performance and key metrics.
- Tracking Accuracy: Track critical user behaviors, optimize tracking for multi-step conversion funnels, and ensure tracking accuracy.
Expertise You'll Bring:
- Web Analytics Experience: Proven experience in web analytics and tracking implementation.
- Technical Expertise: Hands-on expertise with GTM, Mixpanel, and consent management platforms.
- Analytics Methodologies: Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
- Privacy Laws: Familiarity with privacy laws and their impact on tracking and data collection.
- Collaboration Skills: Excellent collaboration skills with technical and non-technical teams.
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