
Brand Marketing Executive
1 day ago
Coschool is a leading Ed-tech platform, aiming to revolutionize the learning experience. We are currently seeking an experienced Manager - Brand Marketing professional to join our team and drive top-of-funnel brand awareness.
This role involves conceiving and executing innovative marketing initiatives that enhance our brand voice across all channels. You will have creative freedom to meet business objectives while being result-oriented, flexible, adaptable, and driven to strive for continual improvement.
Key Responsibilities:
- Develop, execute, and track end-to-end marketing campaigns to increase brand visibility and engagement.
- Refine strategies based on performance metrics and market feedback.
- Ideate and lead creation of impactful brand assets, including videos, graphics, and written content.
- Collaborate with internal teams and external agencies to produce high-quality deliverables on time.
- Serve as the primary point of contact for creative and marketing agencies, ensuring alignment with brand guidelines and campaign objectives.
- Own and maintain Coschool's brand voice across all platforms, ensuring messaging resonates with target audiences.
Requirements:
- 3-5 years in brand marketing, content marketing, or a related field, with a demonstrated track record of successful brand-building campaigns.
- Proficient in content ideation and creation, including video, graphic, and editorial storytelling.
- Ability to conceptualize unique marketing initiatives that resonate with diverse audiences and drive brand awareness objectives.
- Excellent written and verbal communication skills; comfortable collaborating cross-functionally and managing external partners.
- Strong analytical skills to interpret campaign data and market trends; ability to transform insights into actionable recommendations.
- Genuine interest in Edtech, emerging technologies, and the potential impact of AI on learning.
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