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Data Driven Influencer Insights Specialist

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Vizag, Andhra Pradesh, India beBeeInfluencer Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Title: Digital Marketing Analyst

We are seeking a skilled Digital Marketing Analyst to join our team. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to interpret complex data sets.

About the Role:
  • The successful candidate will be responsible for collecting and analyzing influencer campaign data from multiple sources.
  • This will involve preparing visually appealing presentations that reflect the data, insights, and analytics.
  • Additionally, the candidate will identify high-performing influencers and trends across platforms to optimize future campaigns.
  • They will work closely with strategy, account management, and creative teams to provide insights that shape influencer selection and content direction.
  • The analyst will also build predictive models for influencer performance and audience impact.
  • Furthermore, they will conduct competitive benchmarking and market analysis for influencer marketing campaigns.
  • The candidate will provide post-campaign analysis with clear storytelling (data → insights → recommendations).
  • Lastly, they will ensure accuracy and integrity of reporting through QA checks and best practices.
Requirements:
  • Bachelor's degree in any relevant field.
  • 0-2 years of experience in data analysis (experience in influencer marketing, digital marketing, or media analytics is a plus).
  • Excellent MS Excel, MS PowerPoint, and presentation skills.
  • Familiarity with influencer marketing tools.
  • Understanding of digital marketing metrics (CPM, CPC, CPA, ROI, ROAS).
  • Excellent communication and data storytelling skills.
  • Strong attention to detail and ability to work with multiple stakeholders.