
High-Impact Performance Marketer
5 days ago
Performance Marketing Specialist Role
About Our Venture
">We are a premium kidswear brand driven by innovative designs and a playful energy. We aim to become India's coolest kids' wear brand, proudly made in India.
Our journey has taken us from our own D2C store to leading marketplaces. Now, we are seeking a skilled performance marketer who can fuel our growth with strategic marketing efforts.
This role is ideal for those who thrive on data-driven decision-making, creative brainstorming, and driving results through Google Ads dashboards.
The Ideal Candidate Profile
- Proven experience (2-3 years) with Google Ads & Meta Ads in a D2C or agency environment
- A keen eye for numbers, data, and analytics, with proficiency in tools like Google Analytics and Meta Business Manager
- An analytical mindset combined with creativity, enabling you to balance data-driven decisions with experimentation
- A self-starter with a curiosity to try new approaches in a fast-paced startup environment
- Bonus: Experience in retention marketing, CRO, or email/SMS marketing is a plus
Key Responsibilities
- Launch and scale high-ROI campaigns across Google Ads (Search, Display, Shopping, YouTube) & Meta Ads (Facebook & Instagram)
- Optimize relentlessly by tracking key metrics such as ROAS, CAC, CTR, conversions, and daily results
- Test and analyze A/B tests across creatives, copy, landing pages, and targeting strategies
- Collaborate with the creative team to develop ads that effectively engage audiences
- Analyze campaign performance, uncover insights, and translate data into actionable steps
- Manage budgets effectively to maximize ROI and drive business impact
- Stay up-to-date with the latest paid platforms to maintain a competitive edge
What You Can Expect
- Direct mentorship from founders and senior marketers
- Ownership and freedom to experiment, learn, and grow
- A collaborative work environment that encourages creativity and innovation
- Competitive compensation packages and opportunities for professional growth
- The chance to make a tangible impact on a brand expanding across India
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