Social Media Marketing Lead
4 weeks ago
Job Title: Social Media Marketing Lead
Job Overview:
We are seeking a highly skilled Social Media Marketing Lead to spearhead our social media strategy and drive brand awareness, engagement, and conversions across multiple social platforms. The ideal candidate will have extensive experience developing and executing creative social media campaigns, using data-driven insights to optimize performance, and managing a team.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives.
- Create engaging, high-quality, and on-brand content for social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging channels.
- Manage and execute social media campaigns that drive brand awareness, community engagement, lead generation, and conversions.
- Engage with followers, respond to comments and messages, and build relationships with the audience to foster brand loyalty.
- Lead a team of social media specialists, content creators, and designers, and mentor and develop their skills to ensure best-in-class execution.
- Monitor performance metrics, track key performance indicators (KPIs), and generate monthly reports, using data to optimize content and strategy.
- Collaborate with cross-functional teams, including content, digital marketing, product, and customer support to ensure cohesive messaging.
- Stay updated on the latest trends, tools, and best practices in social media marketing, and implement new tactics to keep our brand at the forefront of the industry.
- Oversee and manage paid social media campaigns, ensuring they are optimized for performance and aligned with budgetary constraints.
- Identify and collaborate with influencers, brand ambassadors, and key opinion leaders (KOLs) to enhance brand presence and credibility.
Qualifications & Skills:
- Master's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in social media marketing, with at least two years in a leadership role.
- Proven experience managing multi-platform social media strategies with a deep understanding of platform algorithms, paid social, and content optimization.
- Strong storytelling skills with the ability to create compelling and innovative content.
- Proficiency in social media analytics tools to track performance and make data-driven decisions.
- Demonstrated ability to lead, mentor, and manage a team, with excellent organizational skills and the ability to manage multiple projects and deadlines simultaneously.
- Strong written and verbal communication skills, attention to detail, and consistent brand tone.
- Familiarity with design tools is a plus.
- A team player with a positive attitude who can work cross-functionally in a fast-paced environment.
- Ability to stay ahead of trends and quickly adapt to platform changes and new digital experiences.
- Prior experience with influencer marketing and community engagement is a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for career advancement and leadership development.
- A collaborative and creative work environment.
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