Digital Analytics Expert

3 weeks ago


Chennai, Tamil Nadu, India dentsu Full time
Job Title: Insights Analyst

About the Role:
As a Web Measurement Specialist at Dentsu, you will work under the direction of a more senior Insight team member to build audiences and analyze data to fuel the strategy and planning process.

Key Responsibilities:
• Tag Management: Create a tracking framework or process to ensure all important digital KPIs are properly tracked.
• Deployment of tags across client sites, working in conjunction with the global Ad Ops team and local Ad Ops teams, or directly using a Tag Management System.
• Work in conjunction with global and local teams to resolve issues with tags that may not be firing or incorrectly deployed.
• Write JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager.
• Maintain robust documentation of Google Tag Manager (dataLayer variables and events) and Google Analytics (dimensions, metrics, events, goals, etc.) architecture and solution design.
• Access the Google Tag Manager and Google Analytics APIs for automating tasks across 50+ containers/properties.

Required Skills:
• Analytics
• Critical thinking and high level of curiosity in order to keep up with the disruptive changes within the web analytics field.
• Ability to translate client's business needs into technical measurement requirements.
• Ability to apply data collection methods to consult clients on sustainable tracking solutions.
• Master on Google Analytics and/or Adobe Analytics platform.
• Ability to present findings of complex analyses with simple stories and charts
• Auditing

• Work with the onshore teams for the Tracking requirements
• Transform business requirements into solution documents.
• Design end to end tracking solutions and produce SDR's
• Audit existing Rules and Data layers and maintain data sanity
• Regular Health checks.
• End to End implementation support across tagging and Analytical tools.
• Monitoring conversions/ Floodlights/ 3rd party pixels.
• Design reports and dashboards

Mobile app tracking implementation

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