Digital Analytics Specialist

1 week ago


Chennai, Tamil Nadu, India dentsu Full time
  • Main Responsibilities:
    Support business goal evaluation from multiple teams, develop tracking/tagging strategies, and measure success.
  • Key Skills:
    Web analytics platform selection, implementation, and remediation, Google Analytics configuration, custom rules development, and data layer elements analysis.
  • Team Lead:
    Install, configure, and debug Google Analytics implementation with organizational best practices, lead site tag implementation, and leverage data layer elements.
  • Client Consulting:
    Provide consulting services on web analytics platform strategy and technical needs, partner with multiple business units, and conduct platform training.
  • Technical Expertise:
    Deploy and test analytics tools in mobile apps for iOS and Android devices using the Firebase SDK.

About the Role:
A Senior Web Analytics Manager role at Dentsu, responsible for executing strategies, managing digital analytics implementation, and communicating with clients.



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