Digital Analytics Specialist
1 week ago
- Main Responsibilities:
Support business goal evaluation from multiple teams, develop tracking/tagging strategies, and measure success. - Key Skills:
Web analytics platform selection, implementation, and remediation, Google Analytics configuration, custom rules development, and data layer elements analysis. - Team Lead:
Install, configure, and debug Google Analytics implementation with organizational best practices, lead site tag implementation, and leverage data layer elements. - Client Consulting:
Provide consulting services on web analytics platform strategy and technical needs, partner with multiple business units, and conduct platform training. - Technical Expertise:
Deploy and test analytics tools in mobile apps for iOS and Android devices using the Firebase SDK.
About the Role:
A Senior Web Analytics Manager role at Dentsu, responsible for executing strategies, managing digital analytics implementation, and communicating with clients.
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