Strategic Marketing Expert

1 day ago

Cochin, Kerala, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Market Mix Modelling Consultant

We are seeking an analytical expert to join our team, specializing in Marketing Mix Modelling (MMM). In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

Key Responsibilities:

  • Manage client data processing and project delivery in MMM engagements.
  • Apply econometric modelling techniques to assess the effectiveness of marketing campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured presentations tailored to clients.
  • Collaborate with cross-functional teams, including data scientists and consultants.
  • Audit and improve modelling accuracy or explore new techniques.
  • Automate repetitive tasks using tools like Python.
  • Develop advanced analytical frameworks and custom models.
  • Maintain quality and consistency in deliverables across projects and industries.

Required Skills and Qualifications:

  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field.
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modelling.
  • Strong understanding of econometric modelling and statistical analysis.
  • Proficiency in programming languages such as Python.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Exceptional verbal and written communication skills.
  • Strong project management and problem-solving ability.
  • Ability to work independently and in a team-oriented environment.

Benefits:

This is an excellent opportunity for an analytical expert to grow professionally and make a significant impact on our team's success.

Other Opportunities:

We offer a dynamic and supportive work environment, with opportunities for professional growth and development.

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