Marketing Specialist

3 days ago

Bengaluru, Karnataka, India beBeeRuralGrowth Full time ₹ 18,00,000

About the Opportunity

The role involves driving data-driven growth initiatives across diverse stakeholders. This includes running funnel, CAC, and cohort analyses using GA4, Looker, or Amplitude, and creating an experimentation engine to A/B test vernacular WhatsApp flows, landing pages, and offers.

Responsibilities:

  • Build data-driven growth strategies across diverse stakeholders.
  • Analyse user behaviour through funnel, CAC, and cohort analysis.
  • Create and implement experimentation engines for A/B testing.
  • Develop attribution and tracking systems across CRM, UTMs, and campaign tagging.
  • Design and optimise marketing campaigns across multiple channels.
  • Owning customer journeys, including onboarding, engagement, retention, and win-back.
  • Automate personalised flows via CRM tools, Meta BSPs, and WhatsApp integrations.
  • Build vernacular retargeting and audience segmentation strategies.
  • Design activation playbooks for various events and activities.
  • Launch referral and ambassador programs for diverse groups.
  • Manage micro communities of trust through vernacular WhatsApp, Telegram, and Facebook groups.
  • Design physical kits and grassroots activations to reinforce brand credibility.
  • Build and maintain a messaging library for different regions, crops, and user cohorts.
  • Create farmer-facing content, including videos, WhatsApp campaigns, brochures, and case studies.
  • Work with agronomy experts to simplify technical information.
  • Enable field officers with content packs in local languages.
  • Define a rural-first SEO strategy with vernacular keywords, farmer FAQs, and local business listings.
  • Build content engines (articles, videos, reels) that attract inbound demand for advisory and marketplace services.
  • Lead a distributed team of vernacular writers, translators, and editors.

Qualifications

  • 3–6 years of experience in growth, lifecycle, or rural brand marketing.
  • Experience launching or scaling products in agri, FMCG, or rural India (Tier 2–4 markets).

Required Skills

  • Hands-on with Meta Ads, GA4, Hubspot/Zoho, Glide, Retool, and WhatsApp CRMs.
  • A/B testing, WhatsApp automation, and funnel optimisation expertise.
  • Deep understanding of rural audiences—their trust triggers, aspirations, and adoption barriers.
  • Fluency in Marathi and Hindi; comfort working across rural and urban contexts.

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