User Experience Design Expert

2 days ago

Madurai, Tamil Nadu, India beBeeUx Full time ₹ 20,00,000 - ₹ 25,00,000

Job Title: UI/UX Designer

Create user-centric digital experiences that drive adoption and retention among farmers.

  • Migrate product requirements into wireframes, prototypes, and high-fidelity designs using Figma and Miro.
  • Define and maintain design systems, UI patterns, and style guides for visual and functional consistency.
  • Partner with Product Owners to convert epics and user stories into design deliverables with clear acceptance criteria.
  • Conduct end-to-end user research: interviews, field visits, surveys, and usability testing with farmers, FPOs, and partners.
  • Translate feedback into actionable design improvements, balancing usability, accessibility, and technical feasibility.
  • Champion UX for rural contexts: vernacular flows, low-bandwidth/offline-first design, accessibility, and culturally relevant trust cues.
  • Collaborate closely with Engineering to ensure pixel-perfect handoff, clarity on design specifications, and smooth implementation.
Requirements:

To succeed in this role, you should have:

  • 5-8 years of experience in UI/UX design, with at least 3 years designing for mobile-first products at scale.
  • Proven experience shipping rural customer-facing or mass-market apps with measurable adoption and engagement impact.
  • Hands-on experience conducting field research and usability testing with diverse user groups.
  • Expertise in Figma/Adobe XD and prototyping tools.
  • A strong command of information architecture, interaction design, and visual hierarchy.
  • User research, usability testing, A/B testing, and iterative design practices.
  • Familiarity with design for low-bandwidth, multilingual, and offline-first contexts.
  • Ability to create design systems and scalable UI libraries.

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