Performance Marketing Specialist

4 days ago


Gurgaon, Haryana, India beBeePerformanceMarketing Full time ₹ 1,00,00,000 - ₹ 2,00,00,000
Job Title: Performance Marketing Specialist

The ideal candidate for this role will have a strong background in performance marketing, with at least 4 years of experience in managing large-scale paid media campaigns across various platforms. They should have expertise in using tools such as Google Analytics 4 and Meta Ads Manager.

Key Responsibilities:

  • Lead the planning, execution, and optimization of paid campaigns across multiple channels.
  • Manage campaign performance effectively while monitoring key metrics (cost per acquisition, return on ad spend, click-through rate, conversion rate) and reporting regular performance updates.
  • Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize campaign impact.
  • Analyze campaign performance using tools such as Google Analytics 4 and Meta Ads Manager.
  • Partner with creative and content teams to develop high-performing ad assets.
  • Collaborate cross-functionally with product and design teams to optimize the full-funnel experience, including landing pages.

Requirements:

  • At least 4-6 years of experience in performance marketing, ideally in a high-growth environment.
  • Proven expertise in managing large-scale paid media campaigns across multiple platforms.
  • Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.
  • A creative and collaborative approach to working with design and content teams.


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