Strategic Consumer Insights Specialist

4 days ago


Gurgaon, Haryana, India beBeeStrategic Full time ₹ 1,04,000 - ₹ 13,08,780

Job Overview

  • We are seeking a Strategic Insights Professional to uncover key consumer insights, enabling access for premium brands. This role requires an in-depth understanding of life stage and geographic nuances, as well as drivers and choices of the target consumer.
  • Our ideal candidate will have expertise in understanding healthcare professional (HCP) insights by specialty and different consumer journeys via HCPs for relevant need states.
  • The selected individual will analyze key industry trends, including the impact of macroeconomics on consumer behavior and global trends on local decision-making.
  • This role involves working with cross-functional teams to validate proposed pipeline concepts, identifying white spaces and unmet need states for portfolio growth strategy development.
  • The successful candidate will be responsible for delivering core growth insights, driving innovation through consumer-centric solutions, and shaping the innovation pipeline for non-over-the-counter (OTC) categories.
  • Additionally, we seek someone who can develop and deliver winning concepts aligned with our launch pipeline, in partnership with the marketing team.

Required Skills and Qualifications

  • 15+ years of experience in strategic insights with a proven track record of shaping successful innovation pipelines.
  • Extensive experience in consumer insights with a focus on mid-term strategic drivers for growth.
  • Ability to integrate business analytics insights for a holistic understanding of business performance.
  • Experience working in a fast-paced, entrepreneurial environment with strong analytical and problem-solving skills.

Benefits

  • Opportunity to work with a talented team of professionals in the field of strategic insights.
  • Chance to develop and implement innovative solutions that drive business growth.
  • Collaborative work environment with opportunities for career advancement.

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