Fashion Public Relations Specialist

3 hours ago

Gandhinagar, Gujarat, India beBeeFashion Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: Public Relations Specialist - Fashion

Establish a reputation as a leading fashion Public Relations specialist, responsible for developing and executing strategic communications plans to drive brand awareness, engagement, and loyalty among fashion industry stakeholders.

Key Responsibilities:
  • Media Relations & Thought Leadership: Develop and maintain relationships with key fashion media contacts, pitching compelling stories and securing impactful placements in top-tier fashion publications.
  • PR Strategy: Design and implement integrated PR campaigns that showcase each brand's unique aesthetic, positioning, and seasonal focus, driving trend-setting momentum and editorial coverage.
  • Event Management: Conceptualize and execute high-profile fashion events, press previews, and brand activations, ensuring maximum media turnout and post-event coverage.
  • Crisis Communications: Provide timely and strategic messaging to manage sensitive brand issues, including product recalls, backlash, or influencer controversies.
  • Content Creation: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media and brand audiences.
  • Stakeholder Engagement: Serve as a liaison between clients, designers, influencers, stylists, and fashion journalists, fostering strong relationships and delivering exceptional results.
  • Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews, ensuring confident and effective communication.
  • Team Leadership: Guide a team of fashion PR executives, promoting creativity, strong execution, and industry insight, driving business growth and success.
  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI, providing actionable insights for future strategy and optimization.

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