Digital Engagement Specialist

5 days ago

Noida, Uttar Pradesh, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Overview

We're building something groundbreaking, something that's going to change the way we interact with technology.

Our mission is to distribute participatory power to billions of people in the digital economy. We're taking on established paths and conventional wisdom about how tech and the internet should work.

Underlying principle is to solve the hard problem of protecting user rights, digital intellectual property rights and protection of assets in an age of AI and instant replication.

Cultural Expectations:

  • People work on strategizing entirely new systems with a hands-on approach, within short time frames.
  • Resources consciousness is high, and you get freedom to operate across products, do your best work, and stand ahead in the tech curve.

You can expect:

  • Thriving in decision making in an ambiguous, fast-paced environment
  • To exhibit exceptional integrity and reliability on promise delivery
  • Will collaborative and have inclusive attitude
  • A value outcome driven thinking with resource optimization
About the Role

As a Digital Engagement Specialist, you'll turn complex Web3 concepts into engaging content that grows community, drives brand awareness, and sparks conversation globally.

You'll be the voice of the brand across social platforms, crafting narratives, building communities, and translating product and brand updates into thumb-stopping content for the Web3-native and curious Web2 audience alike.

Key Responsibilities

Strategic Leadership: Develop and execute social media strategies across Twitter/X, LinkedIn, Instagram, Telegram, and Discord to drive brand engagement and achieve quarterly growth targets.

Content Creation: Own and create platform-tailored content calendars featuring memes, videos, threads, explainers, and campaign series for target audiences with measurable engagement goals for each content type.

Community Management: Engage with followers, thought leaders, and partners to foster conversations and community growth across platforms; implement response time standards and community health metrics.

Brand Voice Development: Craft a bold, distinctive brand tone that connects with both web 3.0-native users and Web2 audiences exploring blockchain; maintain brand consistency across all channels.

Campaign Execution: Generate momentum around product launches, partnerships, token announcements, and events through creative storytelling with clear KPIs for each campaign.

Data-Driven Optimization: Monitor engagement, reach, sentiment, conversion metrics to refine strategy, improve performance outcomes; deliver bi-weekly analytics reports with actionable insights.

Crisis Management: Develop and maintain social media crisis response protocols; monitor brand mentions and sentiment to quickly address potential community concerns.

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