Digital Content Strategist

7 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Overview

We are seeking an experienced professional to lead our digital content strategies across all channels. The ideal candidate will have a proven track record of successfully managing content marketing campaigns in a B2B tech SaaS environment.

Main Responsibilities

  • Develop and implement a comprehensive content marketing strategy that drives traffic, engagement, and brand promotion.
  • Manage the creation and dissemination of high-quality content across multiple channels, including social media, blogs, articles, and publications.
  • Collaborate with product marketing and brand teams to identify opportunities for new content that resonates with our target audience.
  • Implement search engine optimization (SEO) best practices and leverage social media channels to drive traffic and engagement.

Key Requirements

  • 8+ years of experience in managing content marketing campaigns in a B2B tech SaaS environment.
  • Proficiency in WordPress or other content management software.
  • Data-driven analytical skills, with proficiency in Google Analytics and social media analytics.
  • Understanding of best practices for promoting and sharing content through social media channels.
  • Bachelor's/Master's degree in Marketing or a relevant field.

About Us

We are a global leader in algorithmic customer engagement, powering digital-first strategies for retailers and brands. Our industry-leading retail expertise connects demand to supply with a real-time customer data platform as the foundation. We enable 1:1 omnichannel personalization, customer journey orchestration, and customer analytics with Xen AI at its core.

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