
Digital Marketing Specialist
1 week ago
We are seeking a highly skilled Performance Marketing Strategist to join our team. This is a full-time position that involves planning, launching, and optimizing paid campaigns across various digital platforms.
The ideal candidate will have a strong command over data-driven decision-making, creativity, and experience in eCommerce and lead generation. They should be able to manage end-to-end campaign strategy, execution, and optimization for paid media channels.
This role requires collaboration with design and UI/UX teams to ensure high-converting landing pages and funnel design. The successful candidate will also be responsible for interpreting campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
Required skills and qualifications include:
- 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.
- Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
- Strong understanding of Conversion Rate Optimization (CRO), UI/UX impact, and customer journey mapping.
- Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
- Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
Benefits of this role include:
- 50-60 hours per week.
- A hybrid work culture with the option to work from home.
Contact us at [Application link] to learn more about this opportunity.
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