
Multichannel Marketing Automation Specialist
1 week ago
Job Opportunity
We're looking for a skilled developer to drive marketing automation with cutting-edge solutions.
Key Responsibilities:
- Develop, configure, and maintain complex campaigns on Adobe Campaign v8.
- Design and implement segmentation and personalization strategies.
- Integrate Adobe Campaign with various systems.
- Troubleshoot and resolve campaign execution, delivery, and tracking issues.
- Conduct A/B testing and performance analysis to optimize campaign outcomes.
- Ensure compliance with industry standards and best practices.
- Collaborate with cross-functional teams to deliver technical solutions.
- Maintain detailed documentation of workflows, integrations, and technical specifications.
Requirements:
- 5+ years of experience in developing for Adobe Campaign v7/v8.
- Strong understanding of Email marketing, CRM systems, and customer journey orchestration.
- Preferred candidate should be Adobe Certified Expert (ACE) in Adobe Campaign.
- Experience with channel configuration, RDBMS, and integration expertise using API, Batch, CRM, and FDA.
- Proficiency in JavaScript, SQL, and XML for customization and automation.
- Knowledge of HTML/CSS for email template development.
- In-depth understanding of marketing operations and email deliverability best practices.
- Exposure to other Adobe Experience Cloud products.
- Well-versed in data privacy regulations and industry best practices.
- Strong analytical & problem-solving skills.
- Excellent communication skills.
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