Food Brand Strategist

17 hours ago

Nashik, Maharashtra, India beBeeBrandBuilding Full time ₹ 25,00,000 - ₹ 30,00,000

Unlock Your Potential as a Brand Building Expert

As a key member of our team, you will be responsible for crafting and scaling new food brands from inception.

Lead end-to-end brand initiatives across digital, retail, direct-to-consumer, and marketplaces to ensure strong consumer connection and business impact.

The Role:

  1. Develop and implement brand strategy, positioning, and value proposition.
  2. Drive integrated marketing campaigns across above-the-line, below-the-line, digital, influencer, public relations, and out-of-home channels.
  3. Manage consumer and market research to track brand health and generate insights.
  4. Partner with performance marketing teams/agencies to ensure effective brand messaging.
  5. Plan and execute below-the-line activations, in-store visibility, and sales enablement tools.
  6. Build and maintain brand presence on direct-to-consumer platforms and e-commerce/quick commerce marketplaces.
  7. Manage brand budgets, track ROI, and ensure measurable outcomes.
  8. Cross-functional collaboration with internal teams and external partners for seamless execution.

Requirements:

  • 4-5 years of experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Graduate/MBA in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on direct-to-consumer and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.

About Us:

We are a leading organization that prioritizes innovation, customer satisfaction, and growth. Our work environment is dynamic, encouraging creativity and teamwork.

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