Fresh Produce Product Manager

5 days ago

Bellary, Karnataka, India beBeeCategoryManager Full time ₹ 80,00,000 - ₹ 1,20,00,000
Job Description

About our fresh produce ecosystem.

We specialize in agri-supply chains and strive to create a reliable, efficient, and scalable platform for fresh fruits and vegetables.

Role Overview

We are seeking an experienced Category Manager to lead sourcing, sales, and category development for various commodities including Onions, Garlic, Potatoes, Tomatoes, Apples, and Oranges.

Key Responsibilities
  1. Category Strategy & Planning
  • Develop and execute growth plans across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
  • Track market trends, trade flows, and customer demand patterns.
  • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
Sales & Business Development
  • Drive sales of assigned categories across e-commerce, quick commerce, modern retail, and institutional buyers.
  • Build strong customer relationships and close deals to achieve revenue and margin targets.
  • Recruit, train, and manage a sales team to scale with category volumes.
Sourcing & Supplier Development
  • Establish supplier networks across regions:
  • Vegetables: Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic.
  • Fruits: Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore import/export opportunities for off-season coverage.
Operations & Supply Chain
  • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
  • Optimize farm-to-customer movement, minimizing wastage and cost.
  • Ensure freshness and availability across the portfolio.
Financial & Performance Management
  • Manage financial performance of assigned categories—revenues, margins, and working capital.
  • Monitor SKU profitability, wastage levels, and demand-supply alignment.
  • Generate regular performance dashboards highlighting risks and opportunities.
Qualifications
  • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA.
  • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
  • Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus) is advantageous.

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