Digital Media Planning Strategist

17 hours ago

Mumbai, Maharashtra, India GroupM Full time

About the Role

The Media Planning Manager - Digital will play a key role in driving the digital planning for one of our FoodTech clients at GroupM. This includes bringing together all digital elements - paid social, search, programmatic, video, voice, etc – in an integrated manner to deliver on brand objectives. A thorough knowledge of the media marketplace and opportunities available is essential, as well as the ability to build constructive relationships with digital platform owners.

About the Position

This is a high-profile role within the agency, with very high expectations of Media Planning Managers in the quality of work that they do and the way that they work within the agency, with our clients and suppliers. The successful candidate will have the opportunity to learn about GroupM's unique approach to media by being right in the middle of the action.

Responsibilities

  • Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis as directed by the Associate Director or Director, across all digital inventory (from search to video) for the campaigns within their scope
  • Responsible for expressing the strategic rationale behind media investment decisions and evidencing the performance vs. expected outcomes
  • Development multiple case studies of strategically interesting work throughout the course of the year to be leveraged in internal training/on-boarding as well as in new business
  • Support Media Planning Director in resource management
  • Accountable for the completion of and adherence to Campaign Analysts Plans
  • Responsible for the quality of reporting and insights within assigned campaigns
  • Host client meetings and sync-ups
  • Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
  • Deliver quarterly, semi-annual, or annual updates on work quality as it relates to workstreams (Quarterly business review, Learning Agenda, Platform Evaluations)
  • Identify new vendors/partners while maintaining a POV on them
  • Drives how syndicated and first party data is used within the campaign lifecycle
  • Support global alignment and collaboration at the Client Pod level
  • Ensure successful onboarding of new Essentials by creating onboarding plans
  • Manage 2-6 direct media planning reports to support career growth/development

Requirements

  • At least 3-5 years' experience in the Digital Media or Advertising field
  • Solid understanding of media concepts/terms, creative and budget requirements
  • Solid grasp of digital marketing, especially a deep knowledge of digital media
  • Ability to forecast outcomes of brand/DR campaigns and manage spend
  • Experience with Media Research Tools (ComScore, GWI, TGI, YouGov) Preferred
  • Strong written and verbal communication skills including the desire to progress
  • Strong organizational skills, detail-oriented and capable of multi-tasking
  • Proven problem solving skills and ability to think outside of the box
  • Ability to work independently and collaborate in a team environment

About GroupM

GroupM's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's essential that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacom employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work

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