Digital Media Strategist

5 days ago


Mumbai, Maharashtra, India GroupM Full time
About the Role

We are seeking a highly skilled and experienced Digital Media Strategist to join our team at GroupM. As a key member of our digital media team, you will be responsible for developing and executing innovative digital media strategies that drive business growth and revenue for our clients.

Key Responsibilities
  • Develop and execute digital media strategies that align with client goals and objectives
  • Manage and optimize digital media campaigns across multiple channels, including social media, search, and mobile
  • Collaborate with cross-functional teams to develop and implement integrated marketing campaigns
  • Monitor and analyze campaign performance, providing data-driven insights to inform future strategy
  • Stay up-to-date with industry trends and best practices, applying knowledge to drive innovation and growth
Requirements
  • Minimum 5-7 years of experience in digital media strategy and planning
  • Proven track record of delivering successful digital media campaigns and driving revenue growth
  • Strong understanding of digital media channels, including social media, search, and mobile
  • Excellent analytical and problem-solving skills, with ability to interpret data and drive insights
  • Strong communication and collaboration skills, with ability to work effectively with cross-functional teams
About GroupM

GroupM is the leading global media investment management company for WPP's media agencies. We are responsible for more than US $100B in annual media investment by some of the world's largest advertisers. Our agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences.

About Motivator

Motivator is a media agency that works with Global and Indian corporates, as well as new tech-enabled start-ups. Headquartered in Delhi, Motivator is one of the fastest-growing agencies within GroupM. With over 60 diverse clients, the company also has offices in Mumbai, Bangalore, Thrissur, and Chennai.

About India

India is a mobile-first internet market, with approximately 500 million smartphone users and low-priced data plans. The country is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments.



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