Product Portfolio Marketing Specialist

2 days ago


Anantapur, Andhra Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Summary:

We are seeking a skilled Marketing Executive to support our brand building efforts on various solution-areas under our portfolio of products.

Key Responsibilities:
  • Market Understanding: Understand the target audience, their triggers, and barriers; competitive landscape, etc.
  • New Products Development (NPD): Develop communication strategies across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.
  • Communication Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
  • Data Analytics: Drive measurement and learnings for various marketing initiatives.
  • Stakeholder Management: Collaborate with relevant stakeholders across the marketing team, cross-functional teams, and external partners/agencies/vendors.
  • Offline Understanding: Visit markets to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility, and Planogramming.

Additional Responsibilities: Support portfolio management, sales support, customer service, etc., to drive product/therapy success.


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