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3 days ago
We're reimagining beauty not just as a finish, but as a feeling. Our goal is to create effortless, everyday skincare–makeup hybrids designed for various skin tones, climates and lifestyles.
Our approach combines high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible.
As we scale fast, on track to power our vision of significant growth by 2026, this role involves managing influencer collaborations and campaigns end-to-end to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.
Key Responsibilities- Develop and execute influencer marketing strategies tailored to the beauty, skincare, & grooming categories.
- Identify, onboard, and manage influencers/content creators in the beauty, lifestyle, and wellness space.
- Plan & run targeted campaigns around product launches, festive seasons, and ongoing initiatives.
- Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
- Negotiate contracts, manage budgets, and ensure timely deliverables.
- Monitor campaign performance, generate insights, and optimize future initiatives.
- Stay updated with trends in the beauty & personal care influencer space to keep us ahead of the curve.
- Maintain a structured influencer database with performance metrics.
- 2–3 years of influencer marketing experience, preferably with beauty, skincare, haircare, or lifestyle brands.
- Proven track record of managing impactful influencer campaigns.
- Strong understanding of content marketing, creator trends, and Instagram-first strategies.
- Excellent communication, relationship-building, and negotiation skills.
- Familiarity with influencer tools and campaign analytics.
- Ability to thrive in a fast-paced, high-growth environment.
- Maintain professionalism, punctuality, and accountability at all times.
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